About Us


Blue Waters Marine (“BWM”) is a UAE-based fishing tackle wholesaler/retailer that was founded on December 25th, 2010.

The original plan back in 2010 was to set up BWM as an online store. Driven by our experience, passion for fishing, business, and retail, we decided to open our first retail store in Dubai in 2013. The Dubai store is located in the main business district of Dubai; few miles from Burj Khalifa, the world’s tallest building.

With the fishing market growing and our Dubai store going strong, the decision was made in 2016 to set up a second store in the Fujairah International Marine Club in Fujairah.

Ever since, we have increased the range of brands that we represent in the UAE and the region and have expanded our distribution network to include tackle shops in Saudi Arabia, Kuwait, Bahrain, Qatar and Oman.


Blue Waters Marine is the largest distributor in the region for Daiwa, Hayabusa, Tenryu, Race Point, Maria, Smith, Shout, Palms, Decoy, Cannon Downriggers, Simms, Thomas & Thomas, Shilton Reels, Sage, Echo and many other tackle brands. We have complete departments for jigging, casting, popping, trolling, fly fishing, fishing apparel and other disciplines of modern sport fishing. We are also a certified Daiwa service center.